DJ mixes and remixes of hit songs tend to be very popular but it’s not as easy for an online music streaming service to have them in its library as opposed to getting the actual songs. That’s because one single mix can have elements owned by dozens of different rights holders so licensing all of that properly becomes a big task. Apple has inked a deal with digital distributor Dubset which brings previously unlicensed DJ mixes and remixes to Apple Music. As they say, where there’s a will, there’s a way.
The world’s second largest online music streaming service now offers access to thousands of cool mash-ups and hour-long mixes that were previously unlicensed. It has pulled them out of the underground and shoved them under the spotlight.
Dubset uses a proprietary technology called MixBank to analyze remixes and identify recordings inside the audio file. Once the right holders have been identified Dubset, the digital distributor that provides content to online music streaming services, pays both the record labels and music publishers.
Dubset CEO Stephen White explains that a typical mix can include 25 to 30 songs which require payments to as many record labels and anywhere from two to ten publishers. All of the licensing is done in-house at Dubset which currently has agreements with more than 14,000 publishers and labels.
“Apple working with Dubset now is a really simple solution to something traditionally complex, and allows everyone to make money on this content for the first time,” says superstar DJ Steve Aoki.
Filed in . Read more about Apple Music. Source: billboard