BlackBerry launched its first Android-powered smartphone last year. The most recently fiscal quarter results revealed that sales of the BlackBerry Priv missed expectations. The company isn’t giving up on its hardware business yet and in a bid to increase sales, it announced a permanent BlackBerry Priv price cut today.
The company has permanently reduced the price of the unlocked off-contract BlackBerry Priv which was previously being sold for $699. The price cut doesn’t apply to the carrier-branded versions of this handset so if you’re looking to take advantage of this discount you’ll have to pay up in full for the handset.
BlackBerry says that it has made this decision to ensure that as many people as possible can enjoy its first “Secure Android Smartphone.” Starting today, the unlocked BlackBerry Priv is available on ShopBlackBerry.com for $649, £529 and €729. That’s a $50 discount for customers in the United States.
The permanent price cut is only being offered to customers in the United States, United Kingdom, France, Germany, Italy, Spain and The Netherlands. Canada, BlackBerry’s home turf, is not included.
This discount might entice some customers to consider purchasing the company’s first Android handset but the fact remains that it’s easy to get this handset for less from online retailers. It remains to be seen whether or not a mere price cut will be enough to make people purchase the BlackBerry Priv in numbers that put some green on the company’s balance sheet.