At the moment Facebook already has regular ads that are “shoppable”, which means that users can be taken directly to the product’s page and get ready to purchase it without having to go through multiple layers of the website. Now it looks like those shoppable ads will soon be making its way to video as well.
This comes from a report from The Information (paywall; via Engadget) in which they suggest that Facebook is working on creating shoppable video ads. The concept is the same, in which you can watch a video advertisement and interact with it by being taken to the retailer’s website where you can purchase what you saw.
If this sounds familiar, it is because Google already has similar ads in place. For those who did not block ads on YouTube, from time to time you will come across product ads that are played ahead of the actual video you’re going to watch, and clicking the “i” in the video will reveal additional information like pricing and retailer info.
The report claims that these new video ads are still in the works, but Facebook could begin testing them as early as next month. If this is true, it certainly sounds like Facebook is ramping up their efforts to be more business-friendly, what with the rollout of their Messenger chatbots and now this.
Filed in . Read more about Facebook.