It was just yesterday that we brought you word as to how Instagram has unveiled a new icon as well as app design, and here we are with a public institution looking to Instagram as part of their efforts to boost the number of visits. One would think that Paris would not have any problem drawing in the crowds to its many museums, but the more the merrier, right? Paris Musées that oversees 14 of the city’s municipal museums, decided to leverage the power of Instagram and its influencers to increase museum attendance.
In fact, Paris Musées has already commissioned 10 Instagrammers from a range of art backgrounds to re-create classic works in their very own style. This particular campaign was one that was birthed alongside digital agency Kindai, using solid data concerning social media influence to back up a rather revolutionary method.
It seems that over in France, cultural institutions had the most to benefit from an associated Instagram post, making up approximately 53% of related Instagrammer visits. Of course, your own selfies with the Mona Lisa is not going to cut the mustard at all, and with such an idea, if proven to be effective in the long run, might just be implemented in different countries and across various cultures, too.