It’s not uncommon to see companies take jabs at each other in their ads. Samsung regularly does this and so does Microsoft. We’re now seeing Lenovo indulge in this as well, and the company has actually tried to kill two proverbial birds with one stone. Its latest newspaper ad takes a jab at both the iPhone 7 and the Galaxy Note 7 by advising people to “skip the sevens.”

Lenovo has actually taken out a full-page ad in The New York Times this morning, the ad shows the Galaxy S7, the iPhone 7, and the Galaxy Note 7 stacked on top of each other as the copy reads “skip the sevens.”

No ad can be considered complete if it doesn’t direct your attention towards something, and Lenovo wants you to skip the sevens in favor of the Moto Z. In case you’re wondering why Lenovo is spending money to promote Motorola smartphones, that’s because it now owns Motorola.

The ad provides a brief description of the Moto Z as well as the Moto Mods which are basically cases that can be snapped on the device to add some additional functionality. The really drive the point home, Lenovo has also posted a video on YouTube which shows people in a focus group skipping the sevens and getting excited about the Moto Z.

Filed in Cellphones. Read more about Lenovo, moto z and Motorola.

Motorola Moto Z
Display
5.5"
2560x1440 AMOLED
Price (approximative)
~$420 - Amazon
Camera
13 MP
Ff/1.8 Aperture Size
Weight
136 g
Battery
2600 mAh
Launched in
2016/06/01
System
4GB RAM
MSM8996 Snapdragon 820 + MicroSD
Storage (GB)
64
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