If there was ever a market that WhatsApp could and should focus on trying to engage more, it should most definitely be India. Why is this, you ask? As it turns out India plays home to the highest monthly active users in the world for the messaging platform. To be more specific, it plays home to 160 million monthly active users.
Last we checked, WhatsApp was boasting about 1 billion monthly active users. Given that the app is available across the world, we guess it made sense for the app to be able to achieve such a high number, but now we know that it looks like the majority of WhatsApp’s users are actually in India.
Considering the populous nature of the country and also how companies like Google and Facebook (who owns WhatsApp, by the way) are making an effort to bring internet services to users regardless of internet speed and connectivity, it would look like their efforts are starting to pay off.
Facebook had originally acquired WhatsApp back in 2014 for a whopping $19 billion. Facebook’s CEO Mark Zuckerberg later expressed that he believed that the app had the potential to reach as many as 2-3 billion users, and 2 years later it looks like the app is about a third of the way.