Fitbit is a company known for their fitness trackers and for a long time that’s pretty much all the company made. However in recent times we’ve seen the company start to shift their focus more towards smartwatches like with the Fitbit Blaze and Surge, and it looks like their smartwatch ambitions are only going to keep growing.According to Fitbit CEO James Park in a recent statement, he has seemingly confirmed that the company has plans to expand its smartwatch offerings. “We believe the evolving wearables market continues to present growth opportunities for us that we will capitalize on by investing in our core product offerings, while expanding into the smartwatch category to diversify revenue and capture share of the over $10 billion global smartwatch market.”
Fitbit’s interest in the smartwatch market shouldn’t really come as a surprise. Back in 2016 we saw the company acquire two smartwatch companies: Pebble and Vector, so it is clear that smartwatches are going to be the company’s new thing. However whether these new smartwatches will be based on existing products from their acquisition or if Fitbit only plans to leverage their technology remains to be seen.
In the meantime the company has also announced that they are planning on laying off about 6% of their workforce in the face of slow wearable sales.
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