When it comes to music, clearly the song itself is the main focus. However at the same time, it doesn’t hurt if sometimes a funny or entertaining video were to accompany it in the process. That being said, not every famous song out there has an accompanying music video, and YouTube wants to do something about it starting with music legend Elton John.
In an announcement on YouTube’s Blog, the company has announced that they will be backing a global competition called “The Cut” which is basically seeking the public to submit their ideas for three music videos based on Elton John’s songs. To be more specific, the songs are “Bennie and the Jets”, “Rocket Man”, and “Tiny Dancer”.
According to YouTube, “Entries officially opened to the public on Jan. 9, 2017, and close on January 23, so now is the time to get started! Entries will require different artistic elements for each music video entry—submissions for ‘Rocket Man’ should feature animation, ‘Tiny Dancer’ should be live-action, and ‘Bennie and the Jets’ should feature choreography.”
This should prove to be rather interesting as in the past, music videos have typically been left up to the artist/band to decide, or sometimes the label will also offer up some ideas, so it will be nice to see what the public can come up with. If you think you have the directorial chops to take part in the competition, then head on over to Elton John’s website for the details.