One of the rumors regarding the upcoming iPhone 8 is that it is expected to feature a larger battery. While battery life is important when considering which phone to buy, one analyst seems to think that the larger battery will make a huge difference in convincing users with older iPhones to make the upgrade.
According to a research note by Katy Huberty of Morgan Stanley obtained by MacRumors, “In addition to more modest updates to current iPhone SKUs, we expect Apple to launch a higher priced device with AMOLED display that allows for a curved form factor and longer battery life, wireless charging technology, 3D sensors, and more advanced AI software capabilities.”
She also adds that customers in China might be even more interested in these changes. “While we see accelerated upgrades for Apple’s highest end users in all regions, our work suggests China users are especially sensitive to new technology and form factor changes.” Apparently quite a few customers are still holding onto a two-year old iPhone which she claims has led to “pent-up demand”.
Huberty believes that the new iPhone will result in a supercycle that will help drive sales. She isn’t alone in this as previously we have heard that other analysts are also expecting a similar results.