As we have said in the past, there is more to a smartphone’s success than just its hardware and design. Take for example how there are quite a few high-end Windows Phone handsets that never quite made it big namely because of its ecosystem, while at the same time we have low and mid-range Android handsets that are thick and clunky but yet sell like hotcakes.
That being said while iPhone sales appear to be on the decline, it seems that the spending of iPhone users isn’t. According to the latest stats from SensorTower (via Cult of Mac), it shows that iPhone users are spending more money than ever on apps, as you can see in the graph above where across the board, spending on apps in 2016 is pretty much higher than 2015.
This only goes to show how important having a good ecosystem of apps is. According to SensorTower’s stats, it is clear that gaming apps are leading the way in terms of generating revenue. Given how much money games like Clash of Clans, Clash Royale, Pokemon GO, and Super Mario Run have been earning, it shouldn’t be surprising.
However one of the biggest jumps comes in the form of Entertainment apps which increased by 130% from $1 to $2.30 per iPhone. It has been attributed to likes of apps such as HBO Now, Hulu, and Netflix which allows users to subscribe via in-app purchases, but what do you guys make of these numbers? Do you think you spent more on apps last year than the year before?