A social media post led to reports that perhaps Target would soon start accepting Apple Pay in its stores across the United States but the retail giant has now confirmed that this is not the case, at least for now. Target has issued an official statement confirming that it doesn’t have any plans to start accepting Apple Pay in its stores.
It was a social media post by a Target customer service representative that started these reports. The rep said that the retail giant was “working on getting this Technology into our stores,” and that “We’ll catch up with the 21st century soon!.” The post was made in response to a customer query about Apple Pay support.
In a statement provided to AppleInsider, Target has confirmed that it has nothing to say about Apple Pay at this point in time. “We have no plans or work underway currently to make Apple Pay available in our stores,” the statement says, adding that “We continue to offer Apple Pay for online purchases in the Target app. And while we are exploring mobile wallet opportunities for our stores, we have no updates on our plans to share at this time.”
Target hasn’t really given any concrete reasons for not accepting Apple Pay in its stores even though it accepts this payment method for online purchases via its app. Reports suggest that the retailer is working on its own mobile payment solution that’s due for launch at some point later this year which might explain why it’s not allowing customers to pay with Apple Pay just yet.