The Fossil Group recently said that it’s going to offer more than 300 smartwatch options this year while pointing out that many of its brands will launch these wearable devices. Diesel is one of its brands and the company has launched its first Android Wear smartwatch lineup called On. However, Diesel hasn’t revealed too much information about its new smartwatch and has only released just one image.

The official press release does mention that the Diesel On Android Wear smartwatch is powered by Qualcomm’s Snapdragon Wear 2100 processor and runs Android Wear 2.0. It contains no other information about the specifications which is a bit odd.

Even though the press release hasn’t confirmed this, it appears that this smartwatch’s crown might be scrollable. It has two physical buttons, seven dial options, and countless customization options. Again, Diesel hasn’t provided any detail about this at all.

It mentions “unique dial effects” such as a cracked screen effect to inform the user that there’s a notification they need to check and unique weather filters that change with the climate.

Diesel is going to offer the On in five large styles with eight strap options to choose from that will be made from materials like canvas, denim, and leather. Prices will start at $325 when the lineup becomes available in the holiday season later this year.

Filed in Gadgets. Read more about Android Wear 2.0, smartwatches and Wearable Tech.

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