There has been quite a bit of criticism leveled at Apple’s iPhones in the past year or so, with quite a few complaining of how “boring” they were in terms of design and features. However all of that is expected to change with the upcoming iPhone 8 which many analysts believe will lead to another iPhone super cycle.

Now according to a recent survey conducted by Loup Ventures, it seems that demand for the upcoming iPhone 8 is high. The survey was conducted amongst 502 people in the US and out of all of those, 234 of them were iPhone owners. Within that group, the survey found that 23% of them had plans to upgrade to the iPhone 8 (it was referred to as the iPhone X in the survey).

According to Loup Managing Partner Gene Munster, “While it’s still early, interest in upgrading to the iPhone X appears to be meaningfully higher than upgrade interest was for the iPhone 7.” Why the interest? If you have been following the rumors, this is because the iPhone 8 is rumored to pack a bunch of new features as well as a brand new design.

We’re talking about the use of OLED display technology, a glass and aluminum chassis, an edge-to-edge display, possible facial recognition, and so on. No one can say for sure if these rumors are the real deal, but quite a few of them have come from notable sources who have been right in the past. In any case what do you guys think? Anyone planning on making an upgrade?

Filed in Apple >Cellphones. Read more about iPhone.

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