At the moment all TVs and movies don’t really differentiate between displays. What this means is that what you see on an 85-inch TV will be the same if you were to watch it on your 5-inch smartphone, except that it has been shrunken down and to a certain extent squished to fit your mobile device.
For the most part movies and shows are still very much watchable, although it isn’t necessarily 100% ideal. However it seems that Netflix is toying around with the idea of creating TV shows and movies that have been cut specifically for mobile devices. This was revealed at a briefing in San Francisco by Netflix’s chief product officer Neil Hunt.
According to Hunt, “It’s not inconceivable that you could take a master [copy] and make a different cut for mobile. It’s a conversation I’ve been having.” So what does as mobile cut look like? Given that our mobile devices have small screens, shots in movies that span a great distance probably doesn’t translate so well as some of the details are lost, so an example would be cutting out those scenes in favor of close-ups instead.
It isn’t surprising that Netflix is turning their focus to more mobile-friendly content. During the same event, the company revealed that mobile viewing had grown worldwide 25% year-over-year, so it makes sense for the company to start looking to create content optimized for mobile.