Apple is a company that is notorious for closing off its own apps or services to non-Apple products. For example it took Apple years before deciding to open up Siri to third-party developers, where prior to recent times Siri was pretty much limited to what Apple said that it could do.
However it seems that Apple could be relaxing their control because the company has recently announced that they have teamed up with Musical.ly. This collaboration will see Musical.ly users be able to access the library of Apple Music for use in their music video clips. For those who are unfamiliar, Musical.ly is an app that lets users create 15 second music videos with a bunch of effects, allowing users to put together some quirky lip synced music videos to their favorite songs.
— Apple Music (@AppleMusic) April 28, 2017
While access to a larger library is no doubt a boon for Musical.ly, it also helps to create awareness and visibility for Apple Music where it could potentially result in more users subscribing to the service. Given Apple’s plans for Apple Music which apparently will have a more video-centric focus in the future, this visibility will no doubt help them gain an audience.
As it stands, Spotify is still pretty much the king of music streaming services, although Apple Music appears to be catching up pretty fast. In the meantime for those curious about Musical.ly, check out the video above to get an idea of what the app is about.