It was reported recently that Netflix is going to ditch its current star-based rating system in favor of something simpler. The new Netflix ratings system is now live. It’s called Thumbs and as the name suggests, it allows users to rate titles by giving them a thumbs up or down. Figuring it out is simple enough, you give a thumbs up for a title that you like and a thumbs down for the one that you don’t.
Netflix actually started testing its new ratings system last year but the test was limited to select group of users. It has properly been rolled out starting today. Netflix subscribers on the web, its mobile apps, gaming consoles, smart TVs, and set-top boxes will now find that the star-based ratings system has been replaced with Thumbs.
Netflix is also introducing new “percentage match scores” today which is an algorithm that will learn from the user’s viewing habits to suggest relevant titles that they may like. Users will see an icon on the title page of a movie or a TV show that lets them know what percentage match that particular title is to their overall perferences.
The online streaming giant is of the view that these new features will enable it to provide users with better recommendations and with an ever-growing library, it’s crucial to have an impeccable ratings system that serves only the most relevant content to users paying $9.99 per month.
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