When you think of cameras, there’s a good chance that brands such as Canon and Nikon come to mind. However it seems that Sony has been catching up because the company has recently announced that they are now the number 2 ranked in the US as far as the full-frame interchangeable lens camera market is concerned.
This was a position that was formerly held by Nikon which goes to show the inroads that Sony has been making in terms of appealing to photographers with their offerings. Sony is attributing this success to their “key models” which includes the Sony A7R II and the A7S II, both of which are of the mirrorless variety, meaning that they are more compact that a traditional full-frame DSLR.
There have been quite a few famed photographers who have publicly announced their plans in the past to make a full conversion to Sony’s mirrorless lineup because like we said, the ability to have a full-frame camera in compact body does have its appeal, especially for those who’d rather not lug around large DSLR cameras.
According to Neal Manowitz, VP of Digital Imaging at Sony North America, “Our commitment to the industry is stronger than ever. We are always listening to our customers, combining their feedback with our intense passion for innovation to deliver products, services and support like no other.”