Huawei had to apologize recently when it became evident that the company wasn’t using the faster UFS 2.1 standard mobile storage in all models of the P10 despite claiming that it had the faster memory chip. Even Samsung claimed that all models of the Galaxy S8 had UFS 2.1 storage but quietly removed that mention from its website. HTC is promoting its new flagship smartphone at their expense by pointing out that the all models of the HTC U11 have UFS 2.1 storage.
The UFS 2.1 internal memory standard is better than its predecessors as it boasts faster read and write speeds. However, due to a shortage of UFS 2.1 chips, Huawei found itself ensnared in a controversy when users discovered that not all P10 models had the faster standard even though Huawei had claimed that to be the case.
HTC wants its customers to know that they don’t have to worry about being caught in the dark, so to speak. The company claims that all models of the HTC U11 have 4GB of RAM and 64GB of onboard UFS 2.1 storage. Customers will feel the difference as the device will be faster and more responsive compared to one that doesn’t have UFS 2.1 storage.
Whether or not that’s going to be enough to get customers to purchase the HTC U11 remains to be seen. The handset does have a couple of unique features but HTC has been finding it hard to sell a lot of premium devices. The company will certainly be hoping that those who are enthusiastic about the specs will see this is an advantage and opt for the U11.
