The iPhone 7s, 7s Plus and the 8 are rumored to be arriving later this year. However given the decline in iPhone sales, the question is how many users are planning on making the upgrade? Turns out that iPhone users are pretty loyal, thanks to a recent survey conducted by investment firm Morgan Stanley.

According to the survey, it found that the iPhone has a 92% loyalty rate amongst users. This is based on a survey of 1,000 smartphone users aged 18 and above in the US. The 92% loyalty rate is also higher compared to a year ago where it was found to be at 86%, which is still a very impressive figure but clearly 92% is better.

Analyst Katy Huberty writes, “It’s our belief that a maturing installed base that is accustomed to iOS and increased press around potential new technologies in the upcoming iPhone drove the strong year-over-year increase. Importantly, the rise in Apple’s loyalty rates comes after Samsung, Apple’s biggest competitor in the United States, introduced the Galaxy S8, which was available for pre-order starting March 30th.”

To give you guys some context, the loyalty rates for other brands such as Samsung is at 77%, LG at 59%, Motorola at 56%, and Nokia at 42%. Many analysts are predicting that the iPhone 8 will result in another super cycle of sales for Apple, but whether or not that turns out to be true remains to be seen.

Filed in Apple >Cellphones. Read more about iPhone and survey.

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