If you’re a photographer that owns quite a few memory cards, there’s a good chance that maybe one of them could be a Lexar. Lexar is one of the more well-known memory card brands out there today, but unfortunately it seems that Lexar’s parent company, Micron, has announced that they will be discontinuing the products.The announcement reads, “Micron Technology today announced that it is discontinuing its Lexar retail removable media storage business. The decision was made as part of the company’s ongoing efforts to focus on its increasing opportunities in higher value markets and channels. The Lexar portfolio includes memory cards, USB flash drives, readers, and storage drives for retail and OEM customers.”
It also states, “As difficult as this decision is, the company is making this adjustment in its business to ensure it continues to be well-positioned for the future.” The press release also states that Micron will be looking at opportunities to sell all or part of the Lexar business. No doubt this will be a bummer for photographers who might have enjoyed using Lexar’s products, but unfortunately that is going to be the way of things from here on out.
Micron will continue to provide support to customers during the transition, but in the meantime we guess perhaps photographers might want to start looking into other brands for future purchases.
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