Amazon’s $99 per year Amazon Prime membership service provides you with free two-day shipping on countless items aside from other perks like a video and music streaming service, a cloud storage service, and more. There are a number of ways you can sign up for the membership and now, for the first time, Amazon is allowing people to sign up for Amazon Prime by just giving the relevant voice command to Alexa.

Those who have an Alexa-compatible device like the Echo hardware or Fire TV can just give the virtual assistant the following command: “Alexa, sign me up for Prime.” That’s what it’s going to do. In order to entice people to take advantage of this option, Amazon is offering a limited time discount of $20 to new subscribers.

So if they sign up for Amazon Prime using Alexa now, they get the first year for $79 instead of the usual $99. All this is part of Amazon’s strategy to hype up Prime Day, a one-day online shopping holiday that it created on its own a couple of years back.

Amazon promises significant discounts on many products just to get people shopping more than they normally do in the online marketplace. More than one hundred Alexa exclusive deals are live starting today.

Those who shop using the virtual assistant for the first time between now and Prime Day will receive a bonus $10 promo code. Alexa voice shoppers will get access to select Prime Day 2017 deals two hours before the general public on July 10th from 4 pm to 6 pm PT.

Just say “Alexa, what are your deals?” and it will walk you through the rest.

Filed in Web. Read more about Alexa, Amazon and Amazon Prime Day.

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