HTC’s position in the smartphone market isn’t what it once was. It was one of the market leaders a few years back and is now struggling for relevance. However, the company has found success in the virtual reality market. HTC’s Vive VR headset has been very well received. It appears that the company is thinking about selling what is arguably its most valuable and successful division at this point in time.

Bloomberg reports that HTC is mulling a possible sale of some kind of its Vive VR business. Apparently selling off the entire business isn’t off the table.

HTC opened the door to this possibility last year when it spun-off the Vive division into a subsidiary company that’s wholly owned by HTC.

Bloomberg’s report even mentions that HTC is also thinking about a full sale which will include both the smartphone and the Vive businesses. However, sources that spoke to the scribe say that a full sale is unlikely.

It appears to be early days so far since no potential buyers have been mentioned in the report and it hasn’t been said when a deal can be expected. It may take a while before HTC finds a buyer. One suspects that its VR business is going to find more suitors than its smartphone counterpart.

HTC has not yet commented on the report and neither has it confirmed or denied that talks are underway to sell a part of or the entire company.

Filed in Gadgets. Read more about HTC and HTC Vive.

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