Roku might be gearing up to launch a 4K streaming stick of its own. According to a new report, Roku is going to release its Chromecast Ultra competitor later this year. The biggest selling point of this stick is likely going to be its ability to stream content in 4K resolution.

According to a report from Zatz Not Funny, Roku is going to announce several hardware updates this fall as it traditionally does. Some of the 2017 models are said to feature a new Roku remote that expands television control and even includes a power button. The volume rocker may be added to more models.

A 4K HDR Roku Streaming Stick+ has also been “confirmed” in the report. It’s going to join the company’s mid-range lineup and will maintain the dongle form factor. It’s also going to ship with the universal remote.

The entry-level Roku Express is reportedly going to get a “significant performance bump,” so it will be interesting to see just how capable the latest generation of this product is going to be.

Roku hasn’t said anything about any of this so far so nothing is confirmed at this point in time. Recent reports have also suggested that Roku might be building its very own Amazon Echo rival.

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