For the longest time ever, photoshopping the bodies and faces of models for advertisements, magazine spreads, and so on has been a pretty common practice. However in recent times, many are speaking out against such photoshopping, claiming that it creates an unhealthy and often unrealistic expectations of how people, especially women, should look like.Whether or not the practice will ultimately come to an end remains to be seen, but in the meantime Getty Images, one of the largest stock photo agencies around the world, has announced that they will no longer accept photo submissions of models whose bodies have been retouched to look thinner or larger.
According to Getty, this will come into effect 1st of October where, “we have amended our Creative Stills Submission Requirements to require that you do not submit to us any creative content depicting models whose body shapes have been retouched to make them look thinner or larger. Please note that other changes made to models like a change of hair color, nose shape, retouching of skin or blemishes, etc., are outside the scope of this new law, and are therefore still acceptable.”
This announcement was made alongside a French law that would come into effect also on the 1st of October, where images used for commercial purposes have to be disclosed as to whether or not the body shape of the model has been retouched to look thinner or larger.
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