Apple recently launched its new set-top box, the Apple TV 4K. As the name suggests, the set-top box is capable of streaming content in 4K UHD. Apple announced that iTunes users will automatically get their purchases upgraded from HD to UHD at no additional cost. We saw Amazon cut prices for 4K content on Amazon Video after this and now Google has taken a similar step.

It has been possible to purchase 4K UHD content from Google Play Movies & TV however, the titles are normally priced at $29.99. That’s quite a price to pay compared to almost half that for HD titles.

Google has quietly reduced prices for UHD content on its content store. Spider-Man: Homecoming is one of the titles that have received a price cut for the UHD option. The SD version can now be purchased for $14.99 while the UHD version costs $19.99.

The same holds true for Baby Driver as well. Both are fairly recent titles so it’s good to see that this treatment hasn’t just been reserved for older content.

It doesn’t seem like this price cut has been made across the board so there will be many titles that still cost $29.99 for their UHD versions. Nevertheless, something is better than nothing, right?

Filed in General. Read more about 4K and google play.

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