There are a handful of things that will make the world stop what they are doing collectively and pay attention, Game of Thrones is one of them, and Apple’s iPhone event held a couple of days ago was another one of them. The event saw Apple launch a new 4K Apple TV, the Apple Watch Series 3, and Apple’s new iPhone 8, 8 Plus, and iPhone X.

In fact it seems that the internet was so enthralled by Apple’s announcement to the point where it appears to have caused a sudden and sharp drop in traffic for porn, or at least that’s what the folks at Pornhub seem to be implying. The company has recently released some stats and as you can see in the graph above, there is a sharp drop in traffic to its website around the time of Apple’s announcement.

Sure, one could chalk it up to coincidence, but apparently this isn’t the first time it has happened, although compared to last year’s figures, this year seems to have had a more pronounced effect, which we’re guessing is probably due to the new iPhone X’s design and features that iPhone fans have been waiting for for the past 3 generations.

Pornhub’s stats also lists the kind of porn that Apple users tend to search for, so if you’re interested in some potentially NSFW insights, then head on over to Pornhub’s blog for the details.

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