Microsoft has decided to rebrand the Windows Store in Windows 10. It has rolled out a new Store update to Windows 10 testers on the Release Preview ring. This update brings the new name and logo for the Windows Store which shall henceforth be known as the Microsoft Store on Windows 10. Not much has been changed with the Store itself, the name and logo being the obvious exception.
Once Windows 10 users get this update, they will notice that the taskbar icon for the Store now features a shopping bag that has Microsoft’s logo on it. This simply lets them know that the Store is now called Microsoft Store.
The company already uses the Microsoft Store branding for its online and physical stores. Now that the company is extending this brand name to the store through which it sells apps, games, music, and video content, it’s possible that it may begin to sell more than that in Windows 10 through the Microsoft Store.
Nothing has been officially confirmed about this so far but this is now being speculated. The company sells its own hardware products through the Microsoft Store as well as select third-party devices. There’s no reason to believe that it may not offer that through the Microsoft Store in Windows 10 at some point in the future.