Following the somewhat lukewarm reception to the iPhone 8 and 8 Plus, and with the hefty price tag of the iPhone X as well as the introduction of a new and untested security system in Face ID, it’s safe to say that there is a lot riding on the iPhone X to be a success for Apple, and it looks like it is.

In a report from CNBC (via MacRumors), AT&T’s CEO John Donovan confirmed at the Web Summit conference in Lisbon, Portugal, that the demand for the iPhone X “has been strong”. Donovan was quoted as saying, “All the signs are that customers love it. It’s probably the most highly-anticipated version… and demand has been strong. So we’re pleased.”

This echoes Apple’s own claims that pre-orders for the phone have been “off the charts”, and is also in line with Canadian carrier Rogers who claimed that they were seeing “tremendous excitement” for the iPhone X. As MacRumors points out, Apple has stopped providing first weekend sales numbers for iPhone launches, but last we heard it has been estimated that 9-12 million units were pre-ordered at the start.

Many analysts have predicted that the iPhone X will see the start of a new super cycle of iPhone sales for Apple, which should be great news for investors who have seen treated with reports of iPhone sales declining over the past few quarters.

Filed in Apple >Cellphones. Read more about AT&T and iphone x.

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