Roku’s TV licensing program enables TV manufacturers to adopt its operating system to offer a smart connected TV experience. They don’t have to worry about the software development as that’s all left to Roku. It was confirmed earlier this month that Philips TVs for the U.S. market will now be powered by Roku TV. The very first models are now available for purchase.

Philips-branded TVs destined for the U.S. market are manufactured by Funai of Japan. They previously used to run the in-house NetTV platform that wasn’t really that great.

With Roku’s operating system installed straight out of the box, these new TVs offer a much better connected TV experience that’s suited for those who use Roku for their content needs.

Prices for the new Philips TVs start at $349 for the 40 inch model that’s available for purchase right away. The company is also going to release a 50 inch model that costs $429 in January. There’s also going to be a 43 inch model that’s going to cost $379. The company is yet to confirm when this model will be available.

As far as the specifications are concerned, you get what you pay for. In this case, these are TVs with 1080p LED panels, a 120Hz refresh rate, and three HDMI ports.

Filed in Gadgets. Read more about Philips.

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