Google says that search interest in finance and stocks has more than doubled globally in the last five years. That’s why it feels the need to introduce an expanded finance experience inside Google Search on both desktop and mobile web. There’s now going to be a new search navigation tab called Finance which will provide easier access to finance information based on users’ interests.

The feature will help keep users in the loop about latest market news and help them get in-depth insights about companies they want to find out more about. This page will include performance information about stocks that users have chosen to follow as well. It will provide them with recommendations on other stocks to follow based on their interests, related news, market indices, and currencies.

This new experience can be found in Google Search by clicking on “more” after performing a search on Google for finance-related information or in “Market summary” in the finance section of Search.

Users can also access this new experience by visiting google.com/finance. As part of this new experience, Google is retiring several features of the original Google Finance.

These include the portfolio and the ability to download portfolios and historical tables. Google does say that the list of stocks from a users’ portfolio will remain accessible through Your Stocks in the search result.

Filed in Web. Read more about Google and google search.

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