Harley-Davidson is an iconic American motorcycle manufacturer that has a very passionate customer base. Four years after unveiling its LiveWire project which was an all-electric motorcycle prototype used in the Avengers movie series, the company has finally confirmed that it’s going to launch its first all-electric motorcycle in the not too distant future. The company made this confirmation during a routine earnings call.
“You’ve heard us talk about Project LiveWire,” said President and CEO of Harley-Davidson Matt Levatich during the company’s earnings, adding that “It’s an active project we’re preparing to bring to market within 18 months.”
The company didn’t specifically confirm if its first all-electric motorcycle will be based on the LiveWire project or if it’s going to be a completely new platform. It also didn’t reveal what this bike is going to be called.
If it’s anything like the LiveWire project, the new motorcycle will have a range of nearly 50 miles while being able to go from 0 to 60 miles per hour in four seconds. No technical specifications have been shared as well so it’s unclear right now just how capable of this motorcycle is going to be.
It remains to be seen how the company’s fans receive its first all-electric bike. Harley-Davidson is committed to adding all-electric models to its lineup. The company’s CFO John Olin said that it’s going to spend $25-$50 million per year over the coming years to electric motorcycle technology. Harley-Davidson wants to be the global leader in the electric motorcycle market.
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