Samsung is set to launch a foldable smartphone in the near future, but this isn’t a foldable phone like a clamshell phone, but a phone with a full touchscreen display that looks like a regular smartphone, with the main difference being that it can be foldable (presumably into half). It sounds like an interesting idea, but is it gimmicky?

That’s something that Samsung clearly doesn’t want the handset to be known as. Speaking to CNET in an interview, Samsung Mobile head DJ Koh said that the team is focusing on ensuring that when the phone launches, it won’t be seen as a gimmick. Koh was quoted as saying, “I need complete confidence that we’re delivering the best user experience when we’re launching a new category.”

He did not share any details but the rumors are suggesting it could be launched as soon as this year. When asked about it, Koh remained coy and said, “Sometimes I do not listen. My ear is not so good.” We suppose it is hard to tell if a foldable smartphone is something that consumers want.

Then again when Samsung and LG first debuted phones with displays that had curved edges, it almost felt like a novelty/gimmick, but fast forward to today and it seems that those curved displays have become a staple in every Samsung flagship phone since.

Filed in Cellphones. Read more about Galaxy X, MWC, MWC 2018 and Samsung.

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