Facebook has been ensnared in a data privacy scandal for the past week or so which has led to legal and regulatory headaches for the company, not to mention the fact that the company’s reputation has also taken a hit. Facebook CEO Mark Zuckerberg apologized for the entire episode previously and he has done that again today with full-page newspaper ads in some of the country’s leading publications.

The ads are in the form of an apology written by Facebook CEO Mark Zuckerberg and are a bid to clarify the company’s position on the entire ordeal.

“You may have heard about a quiz app by a university researcher that leaked Facebook data of millions of people in 2014,” Zuckerberg writes, terming it as a breach of trust. He adds that “I’m sorry we didn’t do more at the time,” and that the company is now taking steps to ensure that something like this doesn’t happen again.

Zuckerberg continues that Facebook has already stopped apps like this from gaining access to so much information and now it’s limiting the data apps get when users sign-in using Facebook. The company is also investigating every single app that had access to significant amounts of data before this was fixed. Facebook expects that there will be others and that when it finds them, it will ban them and tell all affected users.

He signs off the apologetic note by promising to “do better” for you.

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