Google today announced the launch of a new program called Shopping Actions. The idea behind this program is to tap into the countless “where to buy” searches that the online search giant sees to provide customers with an easy way to shop for products on through Google Assistant and Google Search with a universal cart regardless of their device, be it a desktop, mobile device or even a Google Home device.

Google says that its data reveals that mobile searchers for “where to buy” surged by 85 percent over the past two years. More than 44 percent of those who used their voice-activated speaker at least weekly said that they had used their device to order products such as groceries and household items at least once a week.

This unified shopping experience will let customers save their payment details and then make purchases from participating retailers with instant checkout. Google will take a cut from the retailers as part of this program which will be separate from the ad payments that retailers make to Google for sponsored listings.

This will seamlessly turn browsing into buying for customers. They can purchase a brand soap from Target after searching for it on Google and add it to a Google Express cart. The same customer can then order something like foil through a voice-enabled device and then purchased both items at once through a checkout flow hosted by Google.

Google has already tested this with some partners and has seen an approximately 30 percent average increase in basket size. The Shopping Actions program is open to all retailers based in the United States regardless of their size.

Filed in Web. Read more about Google. Source: adwords.googleblog

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