There are many who use YouTube as a music streaming service. All they have to do is launch a playlist or create one themselves, queue up a bunch of music videos and they’re good to go. However it seems that YouTube wants to target these particular subset of users and try to upsell them to music subscription services.According to a report from Bloomberg, this will be done by increasing the number of ads that play in between music videos. In a statement provided by the company, “Our top priority at YouTube is to deliver a great user experience, and that includes ensuring users do not encounter excessive ad loads. For a specific subset of users who use YouTube like a paid music service today — and would benefit most from additional features — we may show more ads or promotional prompts to upsell to our paid service.”
At the moment YouTube has several subscription programs under its belt. For example they have YouTube Music which is aimed more towards music, then they also have YouTube Red which is aimed at creating exclusive original content for subscribers, then there is also YouTube TV aimed at users who want to stream certain channels via the platform.
There are also rumors that YouTube has a new music subscription service in the works that could be launched this year, although we’re not sure how it plans on differentiating itself from the competition or YouTube Music.
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