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AT&T decided to discontinue its original $30 unlimited plan back in 2010 but it has been offering it to those who have stuck with the grandfathered unlimited data plan since then. It has raised the price of this plan multiple times, though, and it appears that AT&T is doing it once again. According to a new report, AT&T is raising the price of its grandfathered unlimited data plan from $40 to $45.

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This will be the third time that AT&T raises prices for this plan. The first $5 increase came in 2015 when the price was increased to $35. The second came last year and that’s when the plan hit $40.

The report mentions that AT&T is now going to charge $45 for its grandfathered unlimited data plan and while those who remain on this plan will find the increased price irksome, they are still better off than those who are paying for AT&T’s current unlimited plans. The cheapest unlimited plan that AT&T offers right now starts at $65 per month.

AT&T reportedly attributed the increase to the fact that “consumers are using mobile data at record levels and the trend is expected to continue. To help make sure we continue to provide the best service for all of our customers, a small price increase is being made at this time.”

Filed in Cellphones. Read more about AT&T.

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