Disney has stakes in multiple streaming properties including Hulu and ESPN+. It’s also working on a new streaming service and has now mentioned the possibility that it could offer a discounted bundle of all three services – Hulu, ESPN+, and the upcoming streaming service.
This possibility was mentioned by Disney CEO Bob Iger during the company’s earnings call this week. He mentioned that while Disney would prefer keeping the three streaming properties separate instead of combining them into a single offering but didn’t rule out the possibility of offering a bundle which includes the three services.
The upcoming streaming service that Disney is working on is due to launch next year. It will feature content from Pixar, Disney, Marvel, Lucasfilm, and others. It also owns ESPN which has its sports streaming service called ESPN+. Disney’s stake in Hulu will be 60 percent when its acquisition of 21st Century Fox closes.
“If a consumer wants all three, ultimately, we see an opportunity to package them from a pricing perspective,” Iger said during the earnings call, adding that “But it could be that a consumer just wants sports or just wants family or just wants the Hulu offering, and we want to be able to offer that kind of flexibility to consumers.”
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