Several years ago, Samsung decided to get into the music business with the launch of Samsung Milk, a streaming service similar to that of Pandora. However a couple of years ago, the service was shut down but now it looks like Samsung has a new streaming service in the form of Spotify.Both Samsung and Spotify have recently announced a partnership which would see Samsung integrate Spotify’s music streaming service across a variety of Samsung devices, including its recently announced Galaxy Home speaker. At the moment some of Samsung’s devices already offers Spotify Connect, but based on this announcement it sounds like it will be a much deeper integration of Spotify into Samsung’s ecosystem.
An example given by Spotify’s CEO Daniel Ek mentions Bixby, where, “When a user asks Bixby for music, Bixby will look to Spotify—even if that user has never used Spotify before—allowing listeners to receive recommendations from Spotify, discover new playlists, and create new musical experiences.”
Presumably users will need to have a Spotify account for all of this to work, and a Spotify Premium account if they are hoping to have more control over their music. It’s an interesting integration which should end up making Spotify feel like Samsung’s native music player and streaming platform, plus combine that with the number of products Samsung sells, all of which should help to drive up the amount of subscribers Spotify has.
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