Last week there was an interesting rumor which suggested that Apple and BMW were apparently in talks at one point, with Apple being interested in using BMW’s i3 electric car as the base of their own electric car. The rumors then suggested that eventually the talks fell through, and now according to a report from Reuters, we know why.
According to their sources, the reason the talks fell through was because Apple was more interested in developing an electric car of their own, as opposed to working with BMW and possibly licensing some of their technology. It was also suggested that it was because BMW played their cards too close to their chest as they did not want to end up being a mere supplier of hardware to tech giants such as Apple. Read full post →Apple And BMW Car Talks Could Resume In The Future
How is the Apple Watch doing? According to a report from The Wall Street Journal, not so well. The publication reports that according to analyst Mark Li who works at Bernstein Research, it seems that a comment made by one of Apple’s suppliers has hinted that the Apple Watch might not be selling as well as it should.
The supplier in question is Taiwan’s Advanced Semiconductor Engineering who is responsible for assembling the system-in-package component for the wearable. According to an ASE subsidiary, it seems that even shipping 2 million units a month to Apple did not even reach break-even volume. They also added that they do not expect to hit the break even point in the third quarter ahead of the holidays, hinting that Apple isn’t ordering enough units, which in turn might hint at the lack of demand. Read full post →Supplier Hints At Poor Apple Watch Sales