adidas ▼


Adidas Brazucam Soccer Ball Sports Half Dozen Integrated Cameras

04/04/2014, It does seem to be pretty common to see cameras make an appearance in various aspects of our lives, and when it comes to the world of sports, new technologies and better lenses have resulted in ever more intimate angles of our heroes decked out in their...

Adidas Joins The Smartwatch Fray With The miCoach Smart Run

10/17/2013, It does seem as though everyone is about to make the jump to the smartwatch bandwagon, and even earlier this morning, we sniffed out word that Nokia could very well roll out a smartwatch of their own. Adidas too, has jumped aboard the smartwatch bandwagon...

Leo Messi Dons An Adidas LED Suit

08/05/2013, We have seen the world of fashion and technology cross paths a fair number of times in the past, such as Rihanna’s LED dress that lit up her “Last Girl on Earth” tour, or how about LED kinetic hats that are definitely something worth checking out if...

Adidas miCoach X_Cell Arrives At The FCC

08/05/2013, Folks over at the FCC must have had a field day with smartphones going through their work list, but this does not mean they do not have other kinds of upcoming consumer electronics devices to handle – case in point, the Adidas miCoach X_Cell. We...

Adidas unveils the Social Media Shoe for tweeps

08/10/2012, German sports clothing manufacturer Adidas is infusing technology into its 60-year old sagacity by introducing a shoe that can receive tweets. Just in time for the London Olympics, Adidas decided to revamp the adiPower Barricade shoe by turning it into a...

Adidas Tennis Performance Bra comes with miCoach heart sensor

03/22/2012, Adidas, a sports brand that has long been in the market (and a worthy rival of Nike, of course, vying for the attention of athletes worldwide in terms of sponsorships), has just released a new Tennis Performance Bra in conjunction with the Stella...

adidas miCoach Speed_Cell announced

10/26/2011, Do you love living out the active lifestyle, sweating your socks out as you have just a couple more months to go before the deadline for your New Year’s resolution is up? If the answer is yes, then you are far better off than your ancestors who do...

Adidas Adizero f50 revamp gets a whole lot smarter

09/29/2011, Adidas’ Adizero f50 has undergone a revamp – where it also picked up another gram in weight, but the amount of features that comes with that extra gram is well worth its weight, can I say, even in gold. Director of miCoach at Adidas, Simon...

Star Wars Stormtrooper helmet made from sneakers up for auction

09/19/2011, Shoes seem to be the hot commodity floating around auction houses these days – especially for fanboys (and girls). After the announcement of the Back To The Future 2 Nike MAG shoes last week, it looks like there’s a new shoe auction up...

In China, Adidas inspires phones

03/31/2011, As if imitation shoes or phones weren’t enough – the latest Chinese Shanzai creation shows that even imitators have creativity too. Some manufactures have come up with a cellphone that looks inspired by an Adidas sneaker. They’ve even...

Adidas introduces new tryvertising service for adizero shoes

03/07/2011, The Japanese are often at the forefront of some really crazy stuff, and we can say that their latest effort would be having Adidas roll out a spanking new “tryvertising service” for their adizero shoes. Kutsukasu (literally known as “lend...

Concept: Adidas Symbiosis Prosthesis

11/30/2010, Losing a limb is never a fun thing, just ask Luke Skywalker. That being said, the concept Adidas Symbiosis prosthetic might be something that would make it a little better. Instead of using the boring materials that we use nowadays, the concept calls for...