Apple iAd to be more appealing to advertisers

12/13/2011, Apple launched iAd last year in an attempt to compete against Google’s own AdMob service, but because of its pricing and strict control over ad content, the service hasn’t been doing as well as it could have been. According the [...]

RIM Looking To Acquire A Mobile Ad Network Of Its Own

08/19/2010, Perhaps due to increasing pressure from Google and Apple, RIM is reportedly in the midst of talks to acquire its own mobile ad network, and is said to be busy in acquisition discussions with mobile advertising firm Millennial Media. There [...]

Apple Purchases Quattro Wireless

01/05/2010, It seems that things are really set to heat up between Apple and Google. Not only are they pitching the iPhone OS and Android against each other, Apple has just purchased Quattro Wireless, which is a direct competitor of AdMob [...]