05/29/2010, Word is going around that Samsung might be considering entering the mobile ad scene. Details aren’t abundant at the moment, but the company could be planning to put ads through its phones and TVs once it has completed its own application store for its platforms. The Korean giant will either have to start its own ad company, or perhaps buy an online ad network. Such a move would be somewhat […]
02/07/2010, If you were planning on popping a lot of location-based ads into your upcoming killer iPhone app, you might want take a peek at the latest update from Apple for developers. A rather stern note on the site reads: “If your app uses location-based information primarily to enable mobile advertisers to deliver targeted ads based on a user’s location, your app will be returned to you by the App Store […]
01/28/2010, One of Google’s most popular products is obviously its mobile ads (AdWords), and it looks like the search giant has improved on it again. Now advertisers will be given additional arsenal by Google, as Google allows you to integrate a “click-to-call local phone number” into mobile ads. Certainly makes good business sense. Since it’s also location aware, when users see the ad, clicking on the phone number will call the […]
01/16/2010, Microsoft looks like it’s going to come up with some cool innovation in the advertising field, especially since it has just filed a patent for a new advertising method, which will generate user-generated-advertisements. From this patent, it seems that the ads that could have been evaluated or reviewed by their friends. With that in place, users will still see the original ad, but it will be supplemented with user reviews, […]
01/12/2010, When folks are turning marketing stuff into their own, that’s probably a sign that something worked really well (Intel did the “Intel Inside” campaign way back in the 90s). Before seeing this, my preferred “Intel Inside” hack was “Cyrix Instead”, but I guess that Redneck Inside just took the top spot. I wonder what “Sponsors of Tomorrow” will be hacked into (?). The photo is a real shot that was […]
05/19/2009, According to data from BrandIndex, the Microsoft marketing blitz codenamed “Laptop Hunter” (started in march) has perceptible positive effects on the Microsoft brand, at the expense of Apple. If you have been living in a cave and have not seen the ad on TV (in the U.S), we have embedded one of the ads in the full post. The research shows that Apple’s “value perception” has fallen, while Microsoft’s has […]
05/11/2009, Google has a new video ad campaign for its Chrome web browser that looks pretty cool. It’s not meant to teach you what Chrome is, but in essence people should get away with the idea that Chrome is simpler, “less messy” and fun. Most importantly, Google hopes that the audience will simply check it out and try it. Best for Arkanoid fans
05/06/2009, Intel is rolling out a new ad campaign that is hilarious. It features real-world engineers that are truly “rockstars” (or should be) like Ajay Bhatt, the co-inventor of the USB. Check it out.