Augmented Reality (AR) News, Page 3 ▼

Google I/O 2017: What to Expect

05/12/2017, So far every year for the past few years without fail Google has hosted its annual Google I/O event, and this year the company is back with the 2017 version. Just like Microsoft’s BUILD conferences or Apple’s WWDC, Google I/O is mostly about software...

Apple’s Mac Pro Trademark Update Hints At Augmented Reality Plans

04/27/2017, Apple’s interest in augmented reality (AR) is well known and hardly a secret, with the company’s CEO heaping praises on the technology, and let’s not forget the company’s recent hire also has background in the tech. Now it seems that thanks to a...

Apple’s Latest AR Hire Used To Work At NASA

04/24/2017, Apple and its CEO’s love for augmented reality is pretty well-known and well-documented, which is why there has been speculation that the iPhone 8 could somehow see the company introduce some AR features to it, and it seems that Apple’s latest hire...

Leaked Document Might Have Revealed Apple’s AR Glasses Efforts

04/20/2017, It is no secret that Apple is championing augmented reality (AR) tech. The company’s CEO has not been shy at sharing his belief about how much he thinks AR will become a mainstream piece of technology in the future, which has since led to rumors that...

Facebook Expects AR Smartglasses To Go Mainstream In 2022

04/20/2017, For a brief moment it seemed that Google Glass and the concept of smartglasses was a failure given that Google shut down the project (the first iteration), and also based on the hostility towards users with smartglasses. However we haven’t seen similar...

Pornhub Gets Naughty With Augmented Reality With ‘TrickPics’ App

04/18/2017, It has been debated in the past and the debate is still ongoing with regards of what photos are considered to be appropriate/inappropriate when shared on social media. For example we’ve seen photos with bare butts taken down despite there being nothing...

Snap Brings New World Lenses To Snapchat

04/18/2017, Filters and augmented reality are kind of the things that Snapchat is particularly known for, especially with the launch of Spectacles which is basically Snap’s attempt at a wearable similar to Google Glass. That being said for those who are looking...

Amazon Reportedly Considering An Augmented Reality Furniture Store

03/26/2017, The idea of using augmented reality (AR) to get an idea of how furniture might look like in your home isn’t new. In fact companies such as Pottery Barn have launched apps designed specifically for that. Now according to a report from the New York Times,...

Analyst Claims Next iPhone Will Represent A ‘Paradigm Shift’

03/21/2017, It has been opined by various analysts in recent times that Apple’s next iPhone is expected to represent a super cycle, one that is expected to blow the iPhone 6’s sales out of the water. According to a recent report from CNBC, it seems that analyst...

Pottery Barn Launches AR App To Preview Furniture

03/21/2017, The problem with more traditional methods of furniture shopping is that when you visit a store, furniture is already displayed in an ideal setting where there are other pieces of furniture and accessories that are designed to complement each other. This...

iPhone 8 Augmented Reality Features Being Explored By Apple

03/20/2017, It has been reported time and again that Apple is going to embrace augmented reality in a big way by bringing this technology to the iPhone. Some reports have even suggested that it’s working on a pair of augmented reality glasses. The company...

Microsoft To Bring Mixed Reality Content Onto The Xbox One

03/01/2017, It is no secret that Microsoft is interested in “reality” based technologies, as evidenced by the company’s HoloLens augmented reality headset. So far the experience has been pretty much limited to the PC, but in an announcement on its Windows blog,...