08/23/2011, When it comes to augmented reality, there are many ways to apply its use, although most of it has been for novelty’s sake to date. Things don’t seem to change with the most recent partnership involving Zappar and Hybrid Apparel, where their Zapparel range will feature t-shirts that have designs which are brought to life as long as you view them through the looking glass known as an iPhone or […]
08/18/2011, Apple might be working on an update to their Maps application for iPhone that will feature augmented reality sometime down the road, where it enables users to check out information including street names, where these will be shown while images are beamed to the phone’s display live via the camera. Apple’s interest in this feature was picked up after a new U.S. Patent and Trademark Office filing known as Augmented […]
08/03/2011, If you’re interested in reading about augmented reality and how the technology is slowly but surely becoming part of our everyday life, here’s something you might be interested in. Does anyone out there remember the arcade racing game by Sega named Out Run? Well if you do it looks like it has been taken out of the arcade and put onto an electric golf cart, and appears to have gotten […]
08/03/2011, For whatever given reason there are some people out there who do not believe in public advertising, and who believe that the public space should belong to the public and PublicAdCampaign is such a group. Working together with The Heavy Projects, they have managed to include an ad removal feature in the augmented reality browser, Junaio.
08/02/2011, Augmented reality is a pretty cool concept and it has slowly been finding its way into consumer devices, starting off as a novel idea but eventually growing into something useful. We have come across augmented reality apps that help drivers to judge the distance between cars, augmented reality games that make use of your surroundings to act as a battle field and also patents developed by Apple regarding augmented reality […]
07/12/2011, Are you a fan of augmented reality? If you are, there’s a new game out on the iPad called Ball Invasion by Swedish company 13th Labs. It’s basically a shooter game that uses your surroundings as the battle field.
07/08/2011, What happens when you bring the old, nay, ancient together with the new? Well, you get something that is far out, of course! Remember Pong back in the day, when you controlled a paddle just to deflect an incoming ball back at your opponent? Such a simple premise, and yet it held your attention for hours on end. Fast forward to today and you have augmented reality technology seeping into […]
07/08/2011, A new patent filing by Apple has revealed that the Cupertino-based company has plans to introduce an augmented reality system to their iPads. The patent suggests that the screen could be split into two parts – with the top half showing a live video of whatever the iPad’s camera is pointing at, and with the bottom half showing the computer generated version, which can be used to point out things […]
07/06/2011, Remember appBlaster, the Augmented Reality game for the iPhone that plugs into a gun and lets you shoot aliens in your own living room? Well, the app along with the toy was just released today, indoor entertainment just in case you want your kids staying at home instead of going out to play. In conjunction with the release of the game/toy, Apptoyz has also released a new video promoting the […]
06/30/2011, Checking your phone while driving is a big no-no, and the activity has been frowned upon by handset manufacturers, network carriers and governments alike. This however does not stop people from attempting to send text messages, making phone calls, and even playing games while driving. Israeli startup company, Picitup, figured since you will be looking at your phone anyway, might as well turn it into something useful.
06/23/2011, When it comes to augmented reality (AR) technology, it is still a relatively new field that has yet to be fully taken advantage of, but there has been instances in the past where augmented reality have been applied in a really innovative manner. Well, Lustancia is pleased as punch to announce their release of TapNav, which is touted to be the world’s first vision based Augmented Reality GPS Navigation. The […]
06/23/2011, Viewdle, a mobile-focused visual analysis company, has launched its first game based on its face recognition technology and augmented reality, called Third Eye. The game allows real-people to become part of a steampunk-style MMORPG about vampires and slayers. The game will be part of a trilogy, with the first part being focused on recruitment and establishing alliances. What’s special about the game is that players don’t get to choose sides […]
05/19/2011, Sony has just announced that they have been working on a new kind of integrated Augmented Reality (AR) technology that is known as Smart AR. What does Smart AR bring to the table? Well, whenever one captures visuals via a camera on a device like a smartphone, the technology will let extra information be displayed on the device’s screen, ranging from virtual objects to images and texts which are invisible if […]
05/11/2011, Topshop, an international fashion retailer; recently installed a virtual fitting room in its flagship Moscow store last week as an experiment. The virtual fitting room, designed by AR Door, makes use of a Kinect motion sensor as well as a camera and a large screen to let customers try out clothes without going through the hassle of actually changing their clothes. While the technology isn’t new, it’s still got a […]