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Augmented Reality Makes It Into The Fashion Scene

03/29/2010, We’ve started to see Augmented Reality (AR) pop up in all sorts of places nowadays, such as mobile phones, gaming, scavenger hunts and even buildings. So what’s the next bold step for AR? It seems like it’ll be the fashion scene....

Qualcomm Opens A R&D Center To Focus On Augmented Reality

03/27/2010, If you had any doubts as to whether augmented reality (AR) was here to stay, the news that Qualcomm has opened a R&D center in Vienna, which will be responsible for the design and development of AR and related technologies, should put your mind at...

GM’s Enhanced Vision System Uses Augmented Reality

03/17/2010, The folks over at GM have come up with a rather interesting system dubbed the Enhanced Vision System. The system was designed with safety in mind, and uses Heads up Display (HUD) technology and the increasingly popular augmented reality concept together....

Crimsonfox Lets You Have An Augmented Reality Scavenger Hunt

03/15/2010, It seems like the folks over in Japan have really embraced the fun of augmented reality (AR), and the Crimsonfox project just serves to further solidify that belief. Crimsonfox is an AR scavenger hunt game that took place in Tokyo, Japan. Users would use...

Junaio 2.0: Augmented Reality Browser

03/09/2010, [SXSW] Juanio 2.0 is now available in the Apple App Store, the revamped version of the augmented reality browser offers new features such as indoor usage, a new channel concept, web- and user based information channels and an open API for developers....

Recognizr augmented reality application

02/25/2010, The Astonishing Tribe has come up with a brand new augmented reality application that targets mobile devices, known as the Recognizr. Basically, the Recognizr enables one to check out who a particular person is as well as the social network(s) which they...

WorkSnug: free WIFI hotspots, thanks to augmented reality?

02/14/2010, [ShowStoppers at MWC] Although augmented reality is currently mostly hype, one has to admit that the demos are pretty cool, even when they are simple. WorkSnug is another example of app that claims to be using augmented reality to help you find your way...

Shiseido Digital Cosmetic Mirror

02/04/2010, Shiseido’s has wowed the public in the past with their range of make-up that is capable of turning any plain Jane into a stunning bombshell, but today they provide that wow factor via a different route – the Digital Cosmetic Mirror. This...

Augmented Hyper Reality Film

01/27/2010, We’ve shown you various applications of augmented reality before, but now it seems that Keiichi Matsuda, a masters student at the Bartlett School of Architecture in the UK has taken it to the extreme, in a short film titled “Augmented (hyper)...

Augmented reality footwear from Adidas

01/26/2010, Adidas has entered the augmented reality (AR) fray with their latest footwear range known as the Originals AR Game Pack which comprises of a series of five shoe styles that boast AR code built right into the tongue. Whenever you hold your pair of shoes in...

Augmented Reality Rock Paper Scissors

01/21/2010, Augmented Reality (AR) certainly has practical uses, but it’s more often than not, used for some good fun. Now a Swedish magazine called T-post has launched a site where you can wear a special t-shirt, and coupled with a webcam, you’ll be able...

Augmented Reality Lets You See Tweets From Inside A Building

01/18/2010, Augmented Reality (AR) is giving birth to many new innovations, and after helping you to perform your mechanic duties, the technology is being used by Qosmo and Teradadesign, resulting in the street-facing side of Tokyo’s N Building being covered in...

Augmented Reality Guides You To Perform Repair Tasks

01/16/2010, It seems that Augmented Reality (AR) is going to become more and more popular, especially with modern phones such as Apple’s iPhone and several Android-powered devices able to support it. The latest application of such technology can be found with...

Epson Jumps On Augmented Reality Bandwagon

12/29/2009, Want to spruce up your greeting cards, but don’t know how? Epson thinks that it has the solution – augmented reality greeting cards. The cards are supposed to sport your face, wrapped in the character that represents the Japanese new year, and...