07/30/2014, A couple of months ago and after many rumors, Apple had confirmed that they will be acquiring Beats in the tune of $3 billion. The deal has yet to be finalized pending approval by regulatory bodies and while the deal does sound interesting for consumers...

07/28/2014, Apple picked up the Beats company for a whopping $3 billion at the end of May, and we also brought you word that EU regulators will decide on an approval on the Apple-Beats deal before this month is over. True to their word, the EU regulators have arrived...

07/25/2014, There are many headphone companies around, although when it comes to “luxury” headphones, brands like Bose and Beats probably comes to mind. Both companies, in the audiophile world, are typically viewed as companies who price their headphones for more...

07/22/2014, When Apple announced their plans to acquire Beats, many were puzzled by the move. After all Apple did not need headphones since the company isn’t exactly in the headphones business. They also didn’t really need Beats Music because they had iTunes...

07/15/2014, It is no secret that Apple has worked with TBWA\Media Labs for many, many years. The company is pretty much their go-to ad agency when they want to craft new ads for their new products, but according to recent reports, it has been suggested that Apple...

07/14/2014, Beats is a brand that is known for their headphones. Some claim that they are extremely overpriced for what you get, while others buy it more for the prestige and the fashion that it offers. After all Beats has done a pretty good job at designing their...

07/11/2014, Real Beats headphones pictured left, counterfeit pictured right. Beats headphones do not come cheap as many of you guys have realized by now. However there are some parts of Asia where you can walk into an electronics store and see stacks of Beats...

06/25/2014, Back in May, Apple officially announced that they would be acquiring Beats for a whopping $3 billion. The deal is probably one of Apple’s largest acquisitions to date and heralds a new direction in which Apple could be headed. While the deal has been...

06/18/2014, Beats relies heavily on celebrity endorsements when it markets its premium audio products. From music icons to athletes, some of the biggest celebrities have starred in commercials for its products. Its headphones are actually favored by many players...

06/12/2014, Apple-owned Beats today announced its new earbuds which build up on the success of the original Powerbeats. The have been designed with input from NBA superstar LeBron James, who also endorsed the original version. Simply called Powerbeats2, the earbuds...

06/06/2014, Why did Apple buy Beats? Some speculate that it could be because Apple wanted to hire the likes of Jimmy Iovine and Dr. Dre who were more in tune with what’s cool. Some speculated it could be for Beats Music, while others think it might be for the Beats...

06/03/2014, Apple’s acquisition of Beats has been the talk of the town for the last few weeks. Cupertino is paying $3 billion for a company that makes high-end headphones and recently launched its own music streaming service. Some might have scratched their...

05/29/2014, Beats caused quite a buzz yesterday, why wouldn’t it, Apple formally confirmed the acquisition of Beats for $3 billion. The deal was already being rumored for the past couple of weeks so it didn’t really come as a surprise. Even though its...

05/29/2014, It was yesterday that Apple announced that they would be officially acquiring Beats for $3 billion. They also announced that Jimmy Iovine and Dr. Dre, Beats’ founders, will be joining Apple and working under Eddy Cue. Apple will also be designing future...