How Far Can You Leverage a Brand?

06/23/2011, With the launch of an Android-based Sidekick and the close of the Danger service, can the brand recover its status as a cultural icon? The inevitable shuttering of the Danger service earlier this month came and went without a lot [...]

T-Mobile/Danger Sidekick servers will be shut down on May 31st

05/27/2011, For folks who are still using the Danger Sidekick from T-Mobile, we’ve got some bad news for you. T-Mobile has officially announced that they will be shutting down the Sidekick data servers on May 31st. While this means that you’ll [...]

20% of Americans use the internet on their phones while driving

03/03/2011, If driving and talking on the phone or texting wasn’t bad enough, it looks like American drivers have got another danger to worry about – drivers who log on to social networks while driving. According to a survey by US [...]

T-Mobile might recover some of the Sidekick lost data

10/13/2009, According to the NYTimes, T-Mobile might (yes, *might*) recover some of the lost data from the Sidekick debacle. Microsoft Engineers (Sidekick belongs to Microsoft) think that some data might be salvageable. If you’re a Sidekick user, all hope is not [...]