Fujifilm News ▼

Fujifilm Holdings Corporation, widely known as Fujifilm, is a Japanese photography and imaging company based in Tokyo, Japan. Fujifilm's history runs deep. Although the company was just established in 2006 under the name Fujifilm Holdings Corporation, it actually inherited the imaging and information businesses previously operated by Fuji Photo Film. Co. Ltd., which was founded way back in 1934. Fuji Photo first ventured into the photographic film business. The company eventually entered the optical glasses market in the 1940s and established a joint venture with Xerox in 1962 and launched Fuji Xerox Co., Ltd. The company specializes in imaging and information solutions for photography equipment, optical devices, graphic systems, medical systems, recording media, and the like.

Fujifilm Instax SQUARE SQ10 Hybrid Camera Launched

04/19/2017, For those unfamiliar, Fujifilm has a series of Instax film cameras where just like Polaroid cameras, you could snap a photo and have it printed on the spot. It relied on film which meant that you couldn’t really take back photos you snapped, which we...

Fujifilm INSTAX Square Will Be Announced 19th April

04/11/2017, Fujifilm’s Instax cameras have largely been film based, which we guess is part of the charm and fun of being able to snap a photo and print it on the spot. However with film packs not exactly coming cheap and being limited in quantity with each pack,...

Fujifilm Instax Mini 9 Officially Launched

03/29/2017, While digital cameras and smartphone cameras are pretty much all the rage at the moment, there appears to still be a market for film cameras, which is why we have seen cameras from the likes of Lomography and Fujifilm continue to flourish, and if you’re...

Fujifilm Thinks Next-Gen Mirrorless Cameras Could Beat DSLRs

02/24/2017, Back in the day most photographers were faced with the decision of either choosing between a compact digital camera which was small and portable, or a DSLR which was bigger, clunkier, and heavier. However with the introduction of mirrorless cameras,...

Fujifilm GFX 50S Medium-Format Mirrorless Camera Price Confirmed

01/19/2017, It was first reported last year that Fujifilm was working on a medium-format mirrorless camera called the GFX 50S. The company didn’t reveal too many details about this camera initially and it has made us wait for a very long time to confirm how...

Fujifilm X-T20 Mirrorless Camera Launched

01/19/2017, We know that Fujifilm’s X-T2 and X-Pro2 cameras are pretty alluring, but we also know that they come with very hefty price tags and not everyone can afford them. However if you want a Fujifilm camera that will give you access to the ecosystem of...

Fujifilm X100F Compact Digital Camera Announced

01/19/2017, After what felt like an eternity of rumors, it looks like the Fujifilm X100F compact digital camera has been officially announced. It also turns out that the rumors were pretty much right on the money in terms of specs and features, but in case you missed...

Alleged Fujifilm X100F And X-T20 Specs Leaked

01/18/2017, So the other day photos of both the Fujifilm X100F and X-T20 were leaked. Specs of the X100F have been steadily leaking for awhile now, but in case you wanted a full rundown of the specs of the X100F and the X-T20, then you might be interested to learn...

Alleged Fujifilm X-T20 & X100F Photos Leaked

01/17/2017, If you’re shopping for a new compact camera and/or mirrorless camera, you might have heard the rumors from last year that Fujifilm could be launching both the X-T20 and X100F later this month. Now thanks to a post on Nokishita Camera, alleged images of...

More Fujifilm X100F Alleged Features Revealed

01/02/2017, Fujifilm’s X100 series, especially the X100T, has been a pretty popular camera amongst casual and professional photographers. The casuals love it for its ease of use, while the professionals appreciate the quality of the camera despite it not having an...

No Weather Sealing For Fujifilm X100F [Rumor]

12/23/2016, Fujifilm’s higher-end cameras like the X-Pro2 and the X-T2 come with protective features such as weather sealing. What this means is that using them in slightly harsher climates and environments should not present a problem. However if you were hoping...

Alleged Fujifilm X100F Photos Leaked

12/21/2016, The Fujifilm X100F is an upcoming camera that we have been hearing about. Fujifilm themselves have yet to confirm it but thanks to Fuji Rumors, it’s getting a bit hard to ignore the “evidence” of the camera’s existence as they have recently...

Fujifilm X100F Rumored For January 19 Announcement

12/15/2016, The Fujifilm X100F is a camera that we have been hearing a lot about recently. It is the successor to the X100T, a compact camera that seems to have won the hearts of many a photographer, so safe to say that the anticipation regarding its release is...

Alleged Fujifilm X100F Specs Have Been Revealed

11/30/2016, With the Fujifilm X100T having been marked as discontinued, this means that we can expect its successor to be announced soon, which some have taken to be the X100F that was recently registered in China. Now thanks to a report from Photo Rumors, it seems...