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Leica DG Nocticron 42.5mm/F1.2 Lens Announced By Panasonic

08/04/2013, It was at the beginning of this new month that we brought you word of the Panasonic Lumix GX7 being made official, and there was also a lens announcement to accompany that bit of news. Apparently, you might want to increase your creative shooting process...

Nikon Lenses Major Rebate Plan Announced

02/17/2013, A couple of days back we ran a story about a rumored an upcoming Nikon Lenses rebate plan rumor. Nikon was expected to slash prices of their lenses and give major discounts on a large number of lenses. Well, Nikon has done it and has announced major...

Huge Rebate Plan For Nikon Lenses Coming [Rumor]

02/14/2013, Nikon is rumored to be in the process of putting in place a major rebate plan for its line of lenses.  The rebate plan is supposed to be introduced at midnight on Saturday and is set to include some top selling lenses.  Another major part of the rebate...

Nikon 1 to receive more lenses

10/24/2012, If you happen to own the Nikon 1 digital camera, then you are in for a treat as Nikon has just announced an expansion to their lens range for the Nikon 1 under the 1 NIKKOR lens family. In fact, consumers will be on the receiving end of not one or two,...

The olloclip is a 3-in-1 lens clip for your iPhone 4/4S

11/01/2011, A few months ago we reported about the olloclip 3-in-1 lens for the iPhone that was only a Kickstarter project. Well, it looks like the crowd-sourced funding manage to pull through, and the clip was turned into a commercial product which can be purchased...

Shapeshifting mobile camera lens

10/24/2011, Most of modern day inventions were inspired by nature, and the camera lens is no different. The latest mobile camera lens can shapeshift itself to adapt, which is somewhat similar to the human eye, making it possibly the world’s smallest autofocus...

New autofocus technology could be used in Apple and Nokia phones

10/12/2011, One of the limitations in most phones that pack cameras is the lack of autofocus. This is due to the fact that focusing is achieved by the moving of lenses, which requires energy – and since phones (especially smartphones) don’t have a lot of...

Lensbaby Movie Maker’s Kit has all the lenses you’ll ever need

09/22/2011, Interested in shooting movies and don’t know where to begin when it comes to selecting the right lens for the camera? Well, instead of getting a lens one by one – why not get all of them at once? Lensbaby has just announced a new addition to its...

Shot Glass Lens Set won’t help you shoot better pictures

08/12/2011, If you’re searching for some new lenses for your camera, you’re better off looking elsewhere; but if you’re up for some fun downing some alcohol, we’ve got the “gadget” just for you. Photojojo is now selling the Shot...

Nikon launches new AF-S DX Micro-NIKKOR 40mm f/2.8G Lens

07/12/2011, Looking for a new lens to capture in depth details or general portraiture? Nikon has just launched a new lens designed for your needs. Called the AF-S DX Micro-NIKKOR 40mm f/2.8G lens, it is a lightweight and versatile lens that gives Nikon DX-format...

iPhone SLR Mount turns your iPhone into “an SLR”

07/07/2011, If you take a lot of photographs with your iPhone I’m pretty sure there are moments when you wish that your iOS phone was an SLR camera instead. Well, you don’t have to wish anymore, thanks to the folks over at Photojojo. They’ve just...

Additional Pentax Q lenses announced

06/23/2011, The Pentax Q camera was announced late yesterday, and was touted as the “world’s smallest and lightest interchangeable lens camera”. Since only one lens (standard prime) was announced with the camera, it seems a bit odd to not have any...

OWLE Bubo turns your iPhone into a decent handheld camera

04/13/2011, The iPhone already has a pretty good camera to start with, but sometimes it just isn’t enough. The phone’s unwieldy shape makes it a bit hard to keep a steady focus on your subject, and the fact that the buttons to control the device are...