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Posts tagged with powervr

Apple Now Owns 9.5% Of The iPhone Graphics Processor Design Firm

Posted on June 26, 2009 8:53 AM

Apple Now Owns 9.5% Of The iPhone Graphics Processor Design Firm

Apple went from owning 3.6% of Imagination Technologies to owning 9.5% (this is the maker of the PowerVR graphics architecture found in the iPhone) thanks to a recent round of share acquisition (2.2M shares). Interestingly, Intel also owns about 16% of Imagination, as there are plans to license graphics technologies for integration into Netbooks and MIDs.

The PowerVR story is a roller-coaster ride: it got some glory for being in the SEGA Dreamcast and started to make a name for itself in the PC space, but ultimately got crushed by Nvidia and ATI. Imagination then retreated into the mobile space where its PowerVR had an inherent advantage and got quite a few contracts, but the iPhone deal is the one has changed the game for the company.


Apple Now Owns 9.5% Of The iPhone Graphics Processor Design Firm

Posted on June 26, 2009 8:53 AM

Apple Now Owns 9.5% Of The iPhone Graphics Processor Design Firm

Apple went from owning 3.6% of Imagination Technologies to owning 9.5% (this is the maker of the PowerVR graphics architecture found in the iPhone) thanks to a recent round of share acquisition (2.2M shares). Interestingly, Intel also owns about 16% of Imagination, as there are plans to license graphics technologies for integration into Netbooks and MIDs.

The PowerVR story is a roller-coaster ride: it got some glory for being in the SEGA Dreamcast and started to make a name for itself in the PC space, but ultimately got crushed by Nvidia and ATI. Imagination then retreated into the mobile space where its PowerVR had an inherent advantage and got quite a few contracts, but the iPhone deal is the one has changed the game for the company.


iPhone 3GS: Prepare For a 3D Graphics Shock

Posted on June 10, 2009 7:41 PM

iPhone 3GS: Prepare For a 3D Graphics Shock
Half-Life 2 on PC. The 3GS GPU has all the features required to do this

The new iPhone CPU is getting a lot of buzz, and for sure, it will make the iPhone 3GS more responsive than its predecessors, but I think that most users will be "shocked" to see how powerful the iPhone 3GS is for 3D graphics. Obviously, you have seen the specifications: we're going from a fixed-pipeline graphics architecture to an Open GL 2.0 ES one. But put in simple terms, it's like going from Half Life to Half Life 2.